Month: November 2021

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There’s no way for me to describe Google Ads reach planner without using the name in the definition. So reach […]

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We have a few videos covering the differences between Microsoft Ads and Google Ads. This is because Microsoft does have […]

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Demographic targeting can be a really valuable tool to make sure that you’re reaching the target audience across all different […]

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Landing pages are an extremely important part of any digital marketing campaign. Whether it’s paid advertising or not, but especially […]

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Back in September, Instagram announced a new way for companies to interact with potential customers. Advertisers can now take their […]

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If you are a manufacturer of a particular product, there’s a good chance you are selling that product in many […]

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In November of 2021, Google announced that performance max campaigns would be coming out of beta, and rolling out to […]

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Tracking is critically important to the success of pretty much any digital advertising campaign. You need to know what’s working, […]

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In last week’s video, Michelle talked about how you can target your competitors on either the Google or Microsoft search […]