Month: December 2022
Common Conversion Tracking Errors & How to Fix Them
Unless you’re running a brand awareness campaign, conversion tracking is imperative for you to be able to see the results […]
Microsoft Ads Flyer Extensions
Probably one of the biggest reasons why I love Microsoft Ads is that they offer little differences in their features […]
Google Ads Search Partner Network
If you’re new to creating Google search campaigns, it’s easy to assume that your ads will only appear on Google.com. […]
Intro to Paid Search Campaign Structures
As far back as I can remember in my career in 12+ years of PPC advertising, there has always been […]
TikTok Ads Logic Lead Generation Ads
The TikTok Ads team continues to innovate on their ad platform. And this time, I think they’re doing something that […]
Google Ads Retargeting Overview
We talk about Retargeting a lot on this channel, but it occurred to me recently that we’ve covered more of […]
LinkedIn Ads Audience Insights Tool
LinkedIn’s Audience Insights is an area within campaign manager where advertisers can learn more about which attributes make up the […]
Google Ads Assisted Conversions Report
The Google Ads Assisted Conversions Report, can help advertisers figure out the true impact your campaigns may be having. It’s […]
Snapchat Ads Campaign Experiments
Campaign experiments are a great tool for you to be able to test different strategies within your advertising account. These […]