michellemsem
Facebook Video Ads Guide
Over the past few years, it’s becoming more and more apparent to me that Facebook and Instagram, as a result, […]
Campaign Segmentation in Search Ads
A few weeks ago, we released a video where I talked about the most common for search campaign structures that […]
Facebook Ads Campaign Objectives in 2023
Facebook has a number of different campaign objectives designed to help you achieve your marketing goals on the platform. Now […]
Should You Bid on Your Brand Terms in Paid Search?
A couple of years ago, we released a video talking about whether or not you should bid on your competitors’ […]
Common Conversion Tracking Errors & How to Fix Them
Unless you’re running a brand awareness campaign, conversion tracking is imperative for you to be able to see the results […]
Intro to Paid Search Campaign Structures
As far back as I can remember in my career in 12+ years of PPC advertising, there has always been […]
TikTok Ads Logic Lead Generation Ads
The TikTok Ads team continues to innovate on their ad platform. And this time, I think they’re doing something that […]
Google Ads Retargeting Overview
We talk about Retargeting a lot on this channel, but it occurred to me recently that we’ve covered more of […]
LinkedIn Ads Audience Insights Tool
LinkedIn’s Audience Insights is an area within campaign manager where advertisers can learn more about which attributes make up the […]
Snapchat Ads Campaign Experiments
Campaign experiments are a great tool for you to be able to test different strategies within your advertising account. These […]