Audiences
Google Ads Retargeting Overview
We talk about Retargeting a lot on this channel, but it occurred to me recently that we’ve covered more of […]
LinkedIn Ads Audience Insights Tool
LinkedIn’s Audience Insights is an area within campaign manager where advertisers can learn more about which attributes make up the […]
Google Ads Similar Audiences Going Away
Google Ads recently announced that sometime in 2023, they are going to transition away from similar audiences. This is mainly […]
Google Ads Household Income Targeting
Demographic targeting can be a really valuable tool to make sure that you’re reaching the target audience across all different […]
Google Ads Custom Audience Segments
We have videos on our channel covering custom intent audiences and custom affinity audiences. Since we made those videos, Google […]
Google Ads Detailed Demographics
Video Transcript: Demographic targeting has been around for quite some time within Google ads. For years, we can already target […]
Facebook Audience Overlap
Video Transcript: One of the best things about the Facebook Ad network is there are tons of different ways you […]