Microsoft Ads
Campaign Segmentation in Search Ads
A few weeks ago, we released a video where I talked about the most common for search campaign structures that […]
Should You Bid on Your Brand Terms in Paid Search?
A couple of years ago, we released a video talking about whether or not you should bid on your competitors’ […]
Microsoft Ads Flyer Extensions
Probably one of the biggest reasons why I love Microsoft Ads is that they offer little differences in their features […]
Intro to Paid Search Campaign Structures
As far back as I can remember in my career in 12+ years of PPC advertising, there has always been […]
Microsoft Video Ads
Just last week, Microsoft Ads announced video ads and this is not to be confused with the video extensions. If […]
Microsoft Multimedia Ads
Microsoft’s multimedia ads are like an upgraded responsive search ad. This new ad format is unique in a few different […]
Microsoft Ads Filter Link Extensions
We have a few videos covering the differences between Microsoft Ads and Google Ads. This is because Microsoft does have […]
How to Leverage Competitor Data for Search Campaigns
Search is a staple in nearly every paid media portfolio that I work with, and more so than any other […]
A conversation I have with nearly every business that I work with is around competitive bidding. Should we do it? […]