Paid Search
Budget Allocation in Paid Media
If you run digital advertising campaigns in a number of different channels or even a handful of different campaigns or […]
Microsoft Multimedia Ads
Microsoft’s multimedia ads are like an upgraded responsive search ad. This new ad format is unique in a few different […]
Google Ads Budget Report
At the end of September, Google Ads announced the budget report. This can help advertisers get a better understanding of […]
Microsoft Ads Filter Link Extensions
We have a few videos covering the differences between Microsoft Ads and Google Ads. This is because Microsoft does have […]
Google Ads Household Income Targeting
Demographic targeting can be a really valuable tool to make sure that you’re reaching the target audience across all different […]
Google Ads Affiliate Location Extensions
If you are a manufacturer of a particular product, there’s a good chance you are selling that product in many […]
Google Ads ValueTrack Parameters
Tracking is critically important to the success of pretty much any digital advertising campaign. You need to know what’s working, […]
How to Leverage Competitor Data for Search Campaigns
Search is a staple in nearly every paid media portfolio that I work with, and more so than any other […]
Google Ads Custom Audience Segments
We have videos on our channel covering custom intent audiences and custom affinity audiences. Since we made those videos, Google […]