Blog
Google Ads Performance Max Campaigns
In November of 2021, Google announced that performance max campaigns would be coming out of beta, and rolling out to […]
Google Ads ValueTrack Parameters
Tracking is critically important to the success of pretty much any digital advertising campaign. You need to know what’s working, […]
YouTube Ads Competitor Targeting
In last week’s video, Michelle talked about how you can target your competitors on either the Google or Microsoft search […]
Twitter Video Ads
If your business is looking to promote a video with ads, it makes complete sense to want to run to […]
How to Leverage Competitor Data for Search Campaigns
Search is a staple in nearly every paid media portfolio that I work with, and more so than any other […]
TikTok Ads Audience Insights
It’s no secret that the advertising platforms have a lot of information about the users on those platforms and that […]
Google Ads Custom Audience Segments
We have videos on our channel covering custom intent audiences and custom affinity audiences. Since we made those videos, Google […]
Google Ads Change History
At some point in your career, you’re probably going to see a big change in 1-year PPC campaigns in Google […]
Facebook Ads Conversion Tracking for Holiday 2021
A few days ago, when I was in the Facebook Ads Manager, I saw a notification for performance tracking during […]
Google Ads Data Driven Attribution Updates
Over the last few weeks, we’ve covered a number of different news style topics which is a little bit of […]