Lead Generation Master Class

Welcome to the Paid Media Pros Lead Generation Master Class!

We have run lead generation campaigns since the beginning of our careers and always find people to be less interested in lead generation than flashy Ecommerce. Sure, Ecommerce sales might be more immediate and revenue is easily tracked, but if done correctly, lead generation campaigns can have just as big of an impact on your business.

In this course, we want to help all paid media marketers improve their lead generation performance and we’ve put together over over 3 hours of content to help you do just that.

Course Curriculum

We’ve broken this course down into three main areas:

  • Lead Generation
  • Improving Lead Quality
  • Converting Users Down the Funnel

We cover a number of topics to help you take your lead generation campaigns from boring to profitable, including:

  • Developing a call to action strategy that supports the entire funnel
  • Understanding which method of lead generation is best for you
  • Setting up proper tracking infrastructures to maximize future optimizations
  • Defining your goals beyond the first touch conversion
  • Improving lead quality through multiple methods of qualification
  • Building master working files for performance analysis
  • Understanding how attribution models and time lag between stages impacts performance
  • Using paid media campaigns to nurture users through the funnel all the way to Customer

Meet Your Presenters

Joe Martinez

  • PPC focused since 2012
  • International speaker (SMX, Pubcon, HeroConf, & more)
  • Industry Writer (Search Engine Land, Social Media Examiner, & more)
  • Top 25 Most Influential PPC Pro (2017-21)
  • Star Wars Nerd

 

Michelle Morgan

  • PPC professional since 2010
  • In-house & agency experience
  • International speaker (HeroConf, Pubcon, SMX, & more)
  • Industry writer (Search Engine Land, WordStream, & more)
  • 2018 SMX Speaker of the Year
  • 2020 PPC Hero Most Influential PPC Pro